Marketing & Communications Writing Samples
“We highly recommend Susan. She is a great wordsmith who grasps out-of-the-box ideas extraordinarily fast and turns them into compelling and accessible content. Plus, she’s super easy to work with. ”
Below is a small sampling of my writing portfolio. Please contact me if you have any questions or ideas you’d like to explore.
BLOG POSTS
REFERRAL NETWORK FOR HEALTH & WELLNESS
Embracing Winter Wellness: The Transformative Power of Hot Yoga
How to Navigate the Holidays: Understanding & Managing Anxiety for a Healthier Season
BOOK MARKETING
BUSINESS WRITING
PHARMACEUTICAL - SCRIPT
Script for internal team presentation to simplify monoclonal antibodies.
HEALTH & WELLNESS - SALES MATERIAL
SUSTAINABLE TECHNOLOGY - MARKETING MATERIALS
Brand positioning, bios, factoids, and more.
PET WELLNESS INDUSTRY - MARKETING MATERIALS
WEBSITES
HEALTH TECH
For this Inc. 500-ranked company I did a complete verbal rebrand of their website. The company has since been sold and is under a new name. This is my original copy that was on the site until the company’s recent sale.
SUSTAINABLE TECHNOLOGY
I did a verbal rebrand of the website as the founders were prepping to pitch on SHARK TANK. They landed a $600K deal. This is my original copy.
DESIGN SHOWROOM
Repositioned and refreshed the verbal branding as they prepared to launch in a new market.
LEADERSHIP DEVELOPMENT
Verbal rebranding of website.
BUSINESS MANAGEMENT CONSULTANT
Verbal rebranding of website.
FILM SERIES
Website content for “We the Economy: 20 Short Films You Can’t Afford to Miss,” demystifying the U.S. economy by award-winning filmmakers.
HOSPITALITY
Complete verbal rebranding for four properties in Virginia:
Ashby Inn & Restaurant, circa the 1800s, set in the foothill of of the Blue Ridge Mountains.
Inn at Evergreen, once a Civil War Era mansion. Listed on National Register of Historic Places.
Richard Johnson Inn, constructed in 1770 by an original signers of The Declaration of Independence.
1890 Caroline House, built in 1891.
Press Releases
I’ve written hundreds of press releases across a span of industries. Here is a small sampling.
MISCELLANEOUS
FOOD & BEVERAGE
UNIVERSITY OF MIAMI
100+ program descriptions across all musical genres for 2021-2022 playbill.
GLOBAL NGO
Project summary report for corporate donors.
Additional samples are available upon request.
“Susan somehow marries a highly sophisticated sensibility with a natural, approachable style. I’m consistently impressed with her resourcefulness, intelligence and fearless creativity.”
“Susan is a creative and skilled writer at the top of her craft. She has keen insight into finding the heart of any story, and she has a very fast turnaround with every writing assignment. We use her extensively and wholeheartedly recommend her to anyone needing a strong writer.
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